SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the recent trends in a modern SEO is a tendency to try to not using automatic SEO applications. It is even said that using automated tools can harm your SEO stats. On the other side of the coin, search engine optimization is a field where the amount of boring routine job is huge. Performing all of it manually is much more difficult and is a real waste of time. So in this review we will split different SEO software into groups basing on its purpose and will try to find which jobs can be performed by hand indeed, and which ones are better to do automatically.
1) Content creation. There are a lot of tools that supply automatic synonymizing of any text. There are ones that even claim to create human-readable site content created fully automatically. Obviously, until tools will start to comprehend the sense of a text, they won’t be able to provide a more or less good automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, instead of throwing those money into some “powerful” utility that does this automatically.
2) Building backlinks. This is the second vital SEO task, though somebody could name it the first. A quality link building requires you to scroll through hundreds of potential link partners and filtering only those sites that are closely related to your one, having a quality text and a trust rating at the same time. Such operation can be automated a little, since you don’t have to find possible linking sites manually. Nevertheless, the final judgement still is up to you. It is you who should measure the quality of websites and judge their relevance to your website. Finding link partners is only 10% of a work. The rest is done manually.
3) Checking search engine rankings. In short, you need this to monitor your efforts – whether you’re doing fine, or your activity misses the target. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need such a large depth. If your website isn’t found within the first 20-30 positions – nobody sees it anyway. So in a SEO practice it is better to restrict web ranking checks with first 40-50 results. However, if there is a large amount of keywords to check, the process may still consume a large amount of time. And here is where an automatic tool is really irreplacible! With an automated SERP checker you can save tons of hours comparing to what you would spend if did that by hand. However, you should prefer search engine friendly software, to prevent possible difficulties with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your business is another job that is automated easily. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are many methods of finding good keywords and many of them can be dug through automatically.
So, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.